Save our environment

June 28: Verb BV is supporting the Plastic Soup Surfer!

In the Netherlands alone, 5 million disposable cups are used every morning. These 5 million cups are only used once before ending up in the incinerator, or worse, in our environment.
Put those 5 million disposable cups in a row and you have a line 385 km long. In July, Merijn Tinga (the Plastic Soup Surfer) will cover that exact distance, surfing from Brussels to Amsterdam, on a surfboard made of used disposable cups. While navigating inland waters Tinga uses a Fliteboard e-foil, and on open water, he will utilize a wing made of old kitesurf kites.
The goal of the "Mission Reuse Expedition" is to fight for the adoption of
reusable cups and the elimination of disposable cups.
Disposable cups represent the disposable society we live in, showcasing the rampant waste and pollution it leads to. We have to and can get rid of it. To start with let's target the elimination of disposable cups at events, festivals, and within large organizations.